AboutAbout

We operate where mindset meets performance.

Not everything can be easily measured — but that doesn’t mean it’s not shaping outcomes.

Culture. Resilience. Trust. These psychological forces drive team performance, often silently, but powerfully.

All in one place, with zero disruption to training or match prep.

At AIMS, we give coaches and support staff the tools to measure, understand, and influence those forces—turning the invisible into actionable insight.

Our Mission

To bring clarity to the unseen.

We equip elite teams with the tools to assess, understand, and shape the mental and emotional environment that fuels performance—day in, day out, season after season.

What We Do

We’ve developed Mimir—the first tool purpose-built to monitor, measure, and strengthen a team’s psychological climate.

Designed for real-world impact, it’s trusted by pro clubs, college teams, academies, and individual athletes alike.

Mimir is grounded in applied sport psychology, behavioural science, and real-world coaching impact.

• 100% anonymous Team Climate surveys based on validated frameworks
• Personality metrics linked to leadership theory and team role research
• Automated analytics Insights designed by PhDs in sport psych and data science
• Field tested in elite men’s, women’s, and academy settings
• Trusted by clubs from professional to Olympic sports

Mimir is the result of years of applied research, real-world coaching experience, and partnership with elite teams across sports and levels. Everything is evidence-based, but made practical for the people who use it.