Introducing Mimir
Mimir is to psychology what GPS trackers, heart rate monitors, and load metrics are to physiology.

Mind YOUR Gap
Every elite coach understands the vital role of psychology in high performance. But team mindset (the collective psychological environment) often remains invisible, untracked, and underused.
That’s the gap. Mimir fills it.
The unseen side of high performance. When athletes come together, they don’t just form a group, they become a single, living organism. That organism thinks, feels, adapts, and performs as one. Its success depends not just on talent or tactics, but on the psychological climate that emerges from within:
Trust, communication, motivation, emotional tone, safety under pressure. Mimir captures this intense internal climate, making the invisible, visible. By measuring how athletes experience their environment, Mimir reveals the patterns driving team behaviour, cohesion, and decision-making. You already track the physical. Now you can track the psychological. In elite sport, physical support is everywhere:
Training plans. recovery tools. load monitoring. GPS. heart rate monitoring, return-to-play protocols.
But what about the team’s mental system?
It’s still under-tracked, under-served, and under-coached. Mimir is the first platform to operationalise team psychology, continuously, intuitively, and without interrupting performance.
Why Teams Use Mimir
See what’s really driving (or derailing) group cohesion
Act faster on brewing tensions or trust dips
Empower coaches to shape environments, not just respond to outcomes
Give performance staff shared psychological insights to plan around
Build a complete picture, one that includes mindset, emotion, and identity
A Complete System for Team Psychology
Mimir includes:
- Team Climate – Anonymised daily insights into the team's emotional state
- Team Dynamics – Understand personalities and their interactions
- Wellness – Track mental and emotional readiness for both team and individuals
- Automated Insights – Pattern recognition and alerts across all data layers
- Coach Development – Upskill staff through embedded feedback and reflection
- Athlete Self-Awareness – Empower athletes to understand themselves and their performance
Built by performance coaches, psychologists, and data scientists. Validated in elite environments. Designed for impact, not admin.
What Mimir Does
Provides insights into your team's climate, their environment. Data collected frequently from your players, delivers real-time insights directly to your coaching team's mobile devices. Mimir analyses trends, identifies potential risks, and generates clear, actionable reports. Fast, frictionless, and built for any elite sport.
Track Team Psychological Climate
Stay ahead of your team’s collective psychological climate with real-time insights. Detect emerging issues early, amplify strengths, and keep your squad focused, united, and primed for victory.
Recognise Your Team’s Readiness to Perform
Gain insights into how your players are feeling. Detect drops in energy or focus, ward off burnout, and maximise every session's effectiveness.
Understand Your Team’s Dynamics
Identify the natural leaders, pinpoint those needing extra support, and gain a clear understanding of your team dynamics. Leverage personality insights to foster trust, enhance communication, and boost on-field chemistry.
Want to see it in action?
If building or better understanding your high-performance environment is something you're serious about, let’s talk.
Results That Matter
What coaches are saying:
Dave Gregson
Embry Riddle University, FL, USA. USSF A Licence Soccer Coach"Our Men's programme has been using the Mimir software for several months now and it has given us a whole new data set. It’s quick and easy for players to use and provides my coaching team with actionable information. We get real-time insights into our players’ readiness and our team’s psychological state, allowing us to make proactive decisions that optimise performance, cohesion, and give us a competitive edge.This is about giving mental performance the same infrastructure as physical performance"