AIMS Insights is pleased to announce that Dr Steve Smith, Chief Scientific Officer at AIMS  Insights, will present at the United Soccer Coaches Pre-Convention Webinar on November 10, 2025, at 12:00 PM CST. 

AIMS Insights is announcing new peer-reviewed  scientific research demonstrating, for the first time, that athletes’ perceptions of their  team’s psychological climate can predict team performance. This breakthrough study,  published in the Scientific Journal of Sport and Performance, marks a major milestone  in sport science and validates a core principle behind AIMS’ platform, Mimir.

AIMS Insights, the UK-based performance innovation company, today announced a landmark partnership expansion with Embry-Riddle Aeronautical University (ERAU), marking the first-ever department-wide rollout of its  ground-breaking team-climate technology, Mimir, across an NCAA athletics  programme.

AIMS Insights is proud to announce a major new partnership with the University of Florida, one of the most recognised athletic powerhouses in collegiate sport. The Florida Gators Women’s Soccer programme will integrate Mimir, AIMS’ advanced team-climate and performance-environment technology, for the 2025 season.

Mimir just got even smarter. With our latest update, we're introducing powerful new features focused on team dynamics-giving coaches and players deeper insights into how the team functions as a whole.

It's simple - data plays a crucial role in sports performance. Since the invention of the heart rate monitor in the 1970s, the field has evolved—driven by evidence. Tracking, analytics, and data interpretation have primarily focused on physiological metrics. But performance isn’t just physical - this is where we are different.

Every sports team develops a unique Team Psychological Climate, shaped by shared experiences, leadership, and social dynamics. This climate influences behavior, cohesion, motivation, and ultimately, performance.

Gain powerful insights into your team's psychological climate, helping coaches and support staff track the dynamic factors shaping team cohesion, motivation and performance.

Wellness Insights help you understand your teams performance through real-time analysis of player wellness. Insights show changes in key performance indicators providing coaches with the power to improve performance.

Wellness is the act of practising lifestyle behaviours on a daily basis to attain better sporting performance outcomes.

Introducing Mimir, the pioneering sport psychology app designed to assess the psychological climate of your team or group. With its high-frequency, low-burden data collection approach, this app offers coaches invaluable insights into the hidden psychological dynamics of their team, empowering them to optimise performance effectively.