AIMS Insights Announces Landmark Partnership with the University of Florida Gators
Southampton, United Kingdom, AIMS Insights is proud to announce a major new partnership with the University of Florida, one of the most recognised athletic powerhouses in collegiate sport. The Florida Gators Women’s Soccer programme will integrate Mimir, AIMS’ advanced team-climate and performance-environment technology, for the 2025 season.
The partnership marks a significant milestone for AIMS in expanding its footprint across NCAA Division I athletics and aligns Mimir with one of the nation’s most respected sporting institutions.
Mimir provides daily metrics on the psychological climate of a team, offering staff a clear and objective understanding of athlete perceptions, cohesion, and the performance environment surrounding them. These insights offer a 3–4 day early identification window, enabling coaches to proactively support player wellbeing and enhance team ePectiveness.
Leadership Quotes
Dr Steve Smith, Chief Scientific Officer, AIMS Insights
“The University of Florida represents excellence, ambition, and a relentless commitment to athlete development; values that align perfectly with AIMS.
We are excited to bring Mimir into a programme that thrives on innovation. Working with the Gators gives us the opportunity to support world-class coaches and student athletes in creating strong, resilient, high-performing team environments. This
partnership is another major step in redefining how teams understand and measure the psychological components of performance.”
Samantha Bohon, Head Coach, Florida Gators Women’s Soccer
“At Florida, we’re always looking for ways to elevate the experience and development of our student-athletes. Mimir provides us with a level of insight that coaches simply haven’t had before, a way to see what’s happening within our team environment early, clearly, and objectively.
We’re excited to work with AIMS and to be one of the first major programmes in the country to embed this technology into our daily operations. Anything that helps us build stronger connections, improve communication, and better support our athletes is a competitive advantage, and Mimir offers exactly that.”
A Partnership Built for Excellence
The collaboration between AIMS Insights and the University of Florida underscores a shared commitment to innovation, wellbeing, and high performance. By integrating Mimir, the Gators will join a growing number of elite programmes using data-driven insights to shape culture, enhance decision-making, and support athletes both on and off the field.
About AIMS Insights
AIMS Insights is a UK-based performance innovation company specialising in the intersection of sports psychology, data science, and coaching. Its flagship platform, Mimir, delivers real-time, athlete-driven insights into team psychological climate, wellbeing, and team dynamics. Mimir is used across all elite men’s, women’s, and academy programmes, enabling coaching staff to build cohesive, supportive, high performing team cultures.