MIMIR at United Soccer Coaches Pre-Convention Webinar

AIMS Insights is pleased to announce that Dr Steve Smith, Chief Scientific Officer at AIMS  Insights, will present at the United Soccer Coaches Pre-Convention Webinar on November 10, 2025, at 12:00 PM CST. 

The Members Only session, titled: "Introducing MIMIR: Operationalizing Team Psychology for Smarter Coaching," will introduce coaches and performance professionals to a new way of understanding,  measuring, and applying team psychology in high-performance environments.

As modern coaching becomes increasingly data-driven, physical metrics such as GPS and load  monitoring are now commonplace. Yet the psychological and interpersonal factors that  underpin performance — mindset, cohesion, readiness, and team climate — often remain  unseen and under-measured. 

MIMIR fills this gap. 

Developed by AIMS Insights, MIMIR is a ground-breaking platform that transforms team  psychology into real-time, actionable data. Just as GPS revolutionised physical performance  tracking, MIMIR empowers coaches to monitor mindset, cohesion, and psychological readiness  through fast, intuitive athlete inputs — enabling earlier insight and better-informed decisions. 

What You’ll Learn 

During this session, attendees will explore how MIMIR helps coaches and staff to: 

• Detect early signs of tension or declining cohesion before performance is impacted • Monitor mental and emotional readiness to reduce burnout risk 

• Gain clarity on team dynamics and personality interactions under pressure • Equip performance staff with psychology-informed planning tools 

• Empower athletes through greater self-awareness and reflection 

• Enhance leadership through embedded feedback and reflective features 

Presenter: Dr Steve Smith - Chief Scientific Officer, AIMS Insights 

Dr Smith leads the scientific direction at AIMS Insights, exploring how psychological and  environmental factors shape competitive performance. A former international-level athlete, his  early fascination with why some individuals and teams thrive under pressure evolved into a  research career focused on motivation, skill acquisition, and psychological climates in sport.  His work bridges academic research and real-world coaching application. 

About the Session 

This exclusive United Soccer Coaches webinar will demonstrate how psychological data can be 

made measurable, actionable, and central to coaching and performance decision-making,  helping coaches lead smarter by making mindset as trackable as physical performance.