Introducing Every Voice
AIMS Insights Launches Every Voice: A World-First AI Coaching Insight Tool Powered by Digital Psychological Profiling
Every Voice uses MIMIR’s psychological profiling technology to turn athlete feedback into powerful, accurate and actionable coaching insight.
AIMS Insights today announced the launch of Every Voice, a world-first innovation within the MIMIR platform that gives coaches a completely new way to understand their athletes, team environment and the hidden dynamics shaping performance.
Every Voice allows coaches to ask athletes questions and receive AI-generated coaching insights informed not only by what players say, but also by the digital psychological profile MIMIR builds for each athlete over time, alongside ongoing data collected around team climate and athlete wellness.
Unlike traditional feedback tools that simply summarise anonymous responses, Every Voice adds psychological context to athlete feedback. Using MIMIR’s ongoing profiling technology and regular low-burden athlete check-ins, the platform is able to interpret responses with greater depth, relevance and practical coaching value.
The result is a level of contextual understanding not currently available anywhere else in sport.
Instead of relying on isolated surveys, instinct or the loudest voices within a group, Every Voice helps coaches identify themes, behavioural patterns and areas for action that often remain hidden inside high-performance environments.
The platform has been specifically designed to protect athlete anonymity while providing coaches with concise, practical and professionally written insights capable of shaping communication, player support, team culture and performance planning.
Every Voice also removes identifying or sensitive references from athlete responses, helping maintain psychological safety throughout the process.
Dr. Steve Smith, Lead Researcher, said:
“Every Voice is a world first because it does something no standard AI tool can do. It does not simply analyse words, it interprets athlete responses through the psychological profile MIMIR has built around each player over time. That gives coaches a level of practical relevance and contextual understanding that simply has not been possible before.”
He added:
“Coaches are constantly trying to understand what players are thinking, feeling and experiencing, but most environments only capture fragments of that picture. Every Voice helps bridge that gap by combining athlete feedback with ongoing psychological profiling in a way that is both scalable and low burden.”
Every Voice has been developed for modern sporting environments where communication, wellbeing, psychological safety and team culture are increasingly recognised as central drivers of performance.
By combining anonymous athlete feedback with AI-driven thematic analysis and psychological profiling, Every Voice creates a practical pathway from player voice to coaching action.
AIMS Insights believes Every Voice represents a significant step forward in the use of AI within sport. While many platforms are beginning to use AI to summarise information, Every Voice goes further by adding psychological context to athlete feedback, helping coaches better understand the environment they are creating and how players are experiencing it.
That combination positions Every Voice not simply as another feedback platform, but as a new category of coaching intelligence.