It's simple - data plays a crucial role in sports performance. Since the invention of the heart rate monitor in the 1970s, the field has evolved—driven by evidence. Tracking, analytics, and data interpretation have primarily focused on physiological metrics. But performance isn’t just physical - this is where we are different.

Every sports team develops a unique Team Psychological Climate, shaped by shared experiences, leadership, and social dynamics. This climate influences behavior, cohesion, motivation, and ultimately, performance.