AIMS Insights is pleased to announce that Dr Steve Smith, Chief Scientific Officer at AIMS  Insights, will present at the United Soccer Coaches Pre-Convention Webinar on November 10, 2025, at 12:00 PM CST. 

AIMS Insights, the UK-based performance innovation company, today announced a landmark partnership expansion with Embry-Riddle Aeronautical University (ERAU), marking the first-ever department-wide rollout of its  ground-breaking team-climate technology, Mimir, across an NCAA athletics  programme.

AIMS Insights is proud to announce a major new partnership with the University of Florida, one of the most recognised athletic powerhouses in collegiate sport. The Florida Gators Women’s Soccer programme will integrate Mimir, AIMS’ advanced team-climate and performance-environment technology, for the 2025 season.

Every sports team develops a unique Team Psychological Climate, shaped by shared experiences, leadership, and social dynamics. This climate influences behavior, cohesion, motivation, and ultimately, performance.

Gain powerful insights into your team's psychological climate, helping coaches and support staff track the dynamic factors shaping team cohesion, motivation and performance.

Introducing Mimir, the pioneering sport psychology app designed to assess the psychological climate of your team or group. With its high-frequency, low-burden data collection approach, this app offers coaches invaluable insights into the hidden psychological dynamics of their team, empowering them to optimise performance effectively.