AIMS Insights is pleased to announce that Dr Steve Smith, Chief Scientific Officer at AIMS  Insights, will present at the United Soccer Coaches Pre-Convention Webinar on November 10, 2025, at 12:00 PM CST. 

AIMS Insights, the UK-based performance innovation company, today announced a landmark partnership expansion with Embry-Riddle Aeronautical University (ERAU), marking the first-ever department-wide rollout of its  ground-breaking team-climate technology, Mimir, across an NCAA athletics  programme.

AIMS Insights is proud to announce a major new partnership with the University of Florida, one of the most recognised athletic powerhouses in collegiate sport. The Florida Gators Women’s Soccer programme will integrate Mimir, AIMS’ advanced team-climate and performance-environment technology, for the 2025 season.

Mimir just got even smarter. With our latest update, we're introducing powerful new features focused on team dynamics-giving coaches and players deeper insights into how the team functions as a whole.

Every sports team develops a unique Team Psychological Climate, shaped by shared experiences, leadership, and social dynamics. This climate influences behavior, cohesion, motivation, and ultimately, performance.